Google Ads management
built for one thing: filling your bays.
Anyone can buy Google ads. Turning those clicks into booked estimates is a different job, and it’s the only job we do. Body Shop Engine is Google Ads management built only for auto body shops, reported in repair-order dollars, not lead counts.
Google Ads is easy to buy. Body-shop results are not.
Most agencies will happily run your body shop like any other account. That’s exactly why so many shop owners have been burned by a Google Ads contract. Here’s the difference in black and white.
A generic Google Ads agency
- Bids broad “auto repair” terms that pull in oil changes and tire kickers
- Sends the click to your homepage and hopes someone calls
- Counts calls and form fills, never which ones became repair orders
- Runs the same playbook it uses for a plumber or a dentist
- Locks you into a contract and marks up your ad spend
Google Ads management, built for body shops
- Only bodywork-intent searches (collision, dent, bumper, fender) with aggressive negatives
- Feeds a dedicated page built to convert, not your homepage
- Reported in repair-order dollars: what your ad spend actually returned
- Built only for body shops: the negatives and bids are tuned to this trade
- Month-to-month, $0 setup, you pay Google directly in your own account
Same ad platform. A completely different machine wrapped around it. That’s the Engine.
What running the ads actually looks like.
Only the searches that mean bodywork
Collision, dent repair, bumper, fender: high-intent searches get pulled in. Aggressive negative keywords keep oil changes, tire shops, and price-shoppers out before they cost you a click.
Your budget, your account
The ads run in your own Google Ads account. You pay Google directly, we never mark your spend up, and the account and its history stay yours if you ever leave.
Repair orders re-tune the bids
We track which clicks became booked estimates and real repair orders, and feed that back to Google, so the ads get better at finding jobs, not clicks.
One part of the machine. Here’s where it fits.
The Intakedoes its job because of the parts on either side of it. The ads are wasted without a page that converts; the page is wasted if no one follows up. That’s why we run the whole Engine, not a piece of it.
2–3 cars covers everything.
Industry averages. Your writer knows your shop’s real numbers.
Two to three cars pays the fee and the ads. Everything after that is yours.
The price is on the page. That should tell you something.
One flat fee. No setup charge, no percentage of your ad spend, no contract holding you here. Your ad budget is the fuel. You buy it straight from Google, in your own account, we never mark it up, and if you ever leave, the account and its history stay yours.
Most agencies in this space charge a $1,000–3,000 setup fee and won’t publish a price. We do neither. The fee itself? Less than what most shops pay to keep the floors clean, for the machine that fills the bays.
Founding rate · Limited time · our first 90 days
instead of $1,500, locked for life
- Campaign management with daily automated optimization
- Your dedicated landing page, built and hosted
- Tracked phone numbers with call recording
- The Body Shop Engine platform + mobile app
- Instant text-back and follow-up automation
- Weekly repair-order report, updated by text, no meetings
$0 setup · month-to-month · price locked. First month still free. Cancel anytime, zero penalty. Ad budget is separate. You pay Google directly.
Book Your CallWhy founding shops pay half.
We’ve spent years running Google ads for service businesses. Body shops are where we’re planting the flag next. And we’d rather win our first shops with our best price than charge full freight while we prove it. Come in early and the founding rate is yours, locked for life.
The catch? Honestly, none. Once the cars are rolling in we’d love a review or a word to another shop, but it’s not required, not in any contract, and your rate never depends on it. You’re month-to-month either way.
What you get
- The founding rate, locked for life
- First month free · $0 setup
- Month-to-month, cancel anytime, no strings
- The complete Engine, nothing held back
Your first month is free. Judge us on it.
Every promise here exists because shop owners have been burned by agencies before. We’d rather carry the risk than ask you to trust a stranger with your car count.
Your first month is free
We build and run the whole system for a full month before you pay a management fee. Judge us on what lands in your bays.
First booked estimates within 14 days
The machine starts producing in the first two weeks, inside your free month, so you see it before you pay for it.
Month-to-month, cancel anytime
No contract, no cancellation fee, no 90-day notice clause. If it isn't working, you walk. That keeps us sharp.
Your price is locked
The rate you start at is the rate you keep, as long as you stay. No annual increases, no surprise line items.
You own your customer data, always
Cancel and every contact, conversation, and booking exports with you. Your customers are yours, not ours.
Questions shop owners actually ask.
You do. Directly to Google, on your own card, in your own ad account. Typically $1,500–3,000 a month depending on your market. We never touch your ad budget and never mark it up; our fee is the flat monthly rate, period.
Almost every shop owner who says this was running broad keywords with no negatives. We bid only on searches that mean bodywork (collision damage, dent, bumper, fender) and block everything else with aggressive negative keywords. The damage-photo form filters further: tire-kickers don't upload photos of their quarter panel. And because we track which searches become repair orders, the ads keep steering toward the searches that produce jobs.
No. Our system ends where CCC begins. We get the estimate booked onto your calendar; your writer takes it from there in whatever you already use. Nothing about how you write repairs changes.
Keep it. The Body Shop Engine platform only handles the customers our ads bring in: instant text-back, follow-up, and booking for those conversations. Whatever you use for review requests or existing customers keeps doing its job.
Your first booked estimates land within 14 days. That's inside your free month. The system proves itself before you've paid a management fee.
You stop paying, immediately. No penalty, no notice period. Platform access ends, and every contact, conversation, and booking exports with you. Your customer data is always yours.
There isn't one. You pay Google for the ads that run; we do all the work (build, launch, optimize, report) for a full month at no fee. If the numbers don't convince you, walk away. We'd rather earn the second month than lock in the first.
About one text a week. The platform answers customers, books the estimates, and sends your weekly report on its own. You reply to one message about which estimates became jobs. No dashboards to learn, no standing meetings.
Not if their ads would compete with yours. We run one Engine per service area, because two shops bidding the same searches just drives up both their costs and splits the same customers. In a spread-out metro we can run separate areas without either shop bidding against the other. On the first call we check your specific area and tell you straight whether it's open.
Yours. The ads run in your own Google Ads account. You pay Google directly in it, and the account and its history stay with you if you ever leave. Same with your customer list and every conversation: cancel, and it all exports with you.
About 30 minutes. Your business details (carriers require them before we can send texts on your shop's behalf; we handle the registration), your logo and a few photos of the shop, and whoever answers your phone knowing booked estimates are coming. We build everything else.
Because that's what it is: a machine with parts that either work or don't. Ads pull the searches in, the page filters them, the text-back fires in seconds, estimates land on your calendar, and repair-order data re-tunes it every week. You can inspect every part, and you see its output in dollars. If we ever start sounding like a marketing agency instead of a machine, call us on it.
See what your market’s worth.
Tell us your shop and city and we’ll text back a straight read on your area: the real bodywork demand, the car-count math run on your own repair orders, and whether your market’s still open. No pitch marathon.
- The real bodywork demand in your market: how many searches, and what they cost
- The car-count math run on your average RO, not industry averages
- Whether your service area’s still open, one Engine per service area
Drop your info and we’ll text you to set a time, usually within the hour during shop hours. No calls you didn’t ask for.
Name, mobile, shop, and city. We’ll take it from there.